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Hisense has entered into a premium partnership with German Bundesliga football club and Champions League participant, FC Schalke 04. A 3 year deal, the technology specialist will receive a presence on the LED advertising boards in the stadium, as well as on all TV interview background walls.
Hisense has utilised sports marketing to promote its brand awareness in Sports marketing plays a vital role towards Hisense’s global development. FC Schalke 04, a world-renown German football club with a rich history, has had tremendous success on the football pitch as it has won seven German championships.
Henry Liu, Vice General Manager, responsible for Hisense Europe, sees great potential: “In FC Schalke 04, we have found a partner that will support us in strengthening our brand in the strategically important and growing European market.” Alexander Jobst, Marketing Director at Schalke, is convinced that both parties will benefit from the partnership: “For Schalke 04, this collaboration with Hisense is another important landmark on our journey to internationalisation. We have had an increased focus on the Asian market for some time.” Both parties will profit enormously from one another”