As you all know, the first (but biggest) step toward developing you Chinese social media strategy is having a Weibo & WeChat account. Besides publishing general information, product updates, and social campaigns, what else can you (educational brands) do on social media to spread your brand and product to your audience?
Online Customer Service
Live Chat Experts
Who is the person that parents want to communicate with intensively?
Hosting an online chat with trusted experts will give your followers an opportunity to interact and learn. Parents can communicate from wherever they want and they can receive immediate feedback and share it to their friends.