• Andrew Collins

How To Use Chinese Social Media To Create A Fanbase In China

Updated: Jun 10, 2019


Mailman has released their first online video course teaching students the basics of China’s unique social media landscape and how to get started online.

Key Course Takeaways – Learn the unique background to China’s social media landscape – Launch a Weibo account and learn the basic functions – Open a WeChat account and understand key features of this platform – Review the changes to China’s social media in 2014 – Recognise the latest trends online for China in 2015

China’s social media has been constantly evolving since major Western networks were blocked. Since then, Chinese networks have become the major platforms online, including Sina Weibo, China’s version of Twitter, and WeChat, the fastest growing network in 2014 with 500 million active monthly users. Mailman’s course provides a unique insight into China’s social media landscape and the basics on how to set up an account. Gaining an understanding of this is an extremely valuable benefit for people with a global outlook.

By the end of the course, students will be able to establish a China social media presence on two platforms, WeChat and Weibo, as well as having learnt the skills to design, grow and measure your accounts. The course will teach you the key features of Weibo, including searching on the platform and what’s trending. Students will also learn how to maximize their WeChat presence with automated responses and account design, as well as the different media available on the platform. The course also includes supplementary insights including a review of China’s digital landscape in 2014 and our predictions for 2015.

Click here to sign up for the course!


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Key Course Takeaways – Learn the unique background to China’s social media landscape – Launch a Weibo account and learn the basic functions – Open a WeChat account and understand key features of this platform – Review the changes to China’s social media in 2014 – Recognise the latest trends online for China in 2015

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