• Andrew Collins

How Western Brands Market Differently in China

Updated: Jun 4, 2019

We’ve heard many examples of Western brands failing because their China entry strategy was to simply transplant their products and business models. This is why we are seeing more and more smart brands cater differently to “Western vs. China” mindsets and market demands regardless of industry- whether it be tourism, retail, education, entertainment, or food & beverage. The examples below clearly illustrate this, emphasizing the need for in-country agency services to delve into local insights, and adapt their strategies accordingly.


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