La Liga Real Sociedad Signs Principal Sponsorship Qbao.com
The Chinese tech player Qbao.com, owner of Chinese football club Nan Jing Qianbao FC, has become the main sponsor of La Liga’s Real Sociedad. The partnership means the Qbao.com logo will immediately take front and center, scoring the front shirt position this season. The arrangement was announced with the inclusion of a 1 year extension option after this season but no financials were released. The deal paves the way for increasing Real Sociedad’s presence in China with the “possibility of the club helping to train Nan Jing Qianbao’s youth players.” Real Sociedad President Jokin Aperribay said, “allowing for the internationalization of the club and opening doors” to the China market.
Mailman Group – Source Sports Business daily