• Andrew Collins

Liverpool FC Conversation: How Brands Can Use Social Media and Sports to Reach Their Consumers

Updated: Jun 7, 2019


In a Thoughtful China exclusive, Liverpool legend Robbie Fowler along with Liverpool Chief Media Officer Matthew Baxter and Mailman Group CEO Andrew Collins sat down to talk about how LFC is using social media channels in an innovative way in China and how brands can reach their consumers via sports. It’s a very insightful and interesting take on a hot topic and once again shows the beauty of the sports-social media relationship. Give it a watch, and let us know what you think!

Watch the conversation on Thoughtful China here

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