Last Thursday at the Shangri La in Shanghai, Campaign Asia held its annual Digital360 and Digital A-List China Summit. It was a great event that pulled together some of the biggest names in the Chinese digital landscape in order to discuss trending topics and hot-button issues within the industry.
Our CEO, Andrew Collins had the opportunity to host a panel on innovation in the existing agency model and was joined by OMD CEO Arlene Ang, Zanadu Founding Partner Dirk Eschenbacher, and Intel Director of Digital Marketing Media David Sun.
It proved to be an enlightening discussion that combined the perspectives of people trying to innovate within the agency model alongside those who recognized a number of limitations and have set out to improve existing frameworks via alternative methods.
View more photos of the event and get the full list of Digital A-Listers over on the Campaign Asia website.
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