Mailman Group opens new representative office in Indonesia

We are proud to announce the opening of our new representative office in Jakarta, Indonesia, established after increasing demand by English Premier League Clubs for a further expansion into South East Asia.

After positioning ourselves as the leading partner to support global sporting organizations looking to develop their fan bases in China, we are now aiming to become the go-to social media agency for sport clubs’ complete SEA marketing strategy.

As stated by Andrew Collins, group CEO “Indonesia represents a great opportunity for sports clubs to develop their fan bases through localized social media strategies, our vision is to support top football clubs in the World with their Asian expansion by establishing local voices in each key domestic marketplace – Indonesia’s growth online combined with the popularity of football in the country made it an obvious choice.

Chinese football fan during the Olympics

In a recent report by the Global Web Index it is said Indonesia (now with over 55 million internet users) has some of the most engaged social media users in the World, second only to China – uploading photos, creating content and reviewing brands. Indonesia is fast becoming a key market in the wheel for many international brands and sporting organizations looking to develop localized branded strategies.

This was evident with the opening of a Google office earlier in March 2012, supported by rising Internet penetration rate of 21%.

Indonesia reached 55 million Internet users in Dec 2011

As demand for football content, access to English premier clubs and online engagement continues to rise in local Asian cultures Mailman Group is poised to support key partners development in the region.

To get in touch with our representatives in Jakarta, call +62 21 3483 4083.

Selamat Tinggal!!