MAILMAN GROUP OPENS US OFFICE, EYES PATHWAY FOR US SPORTS IN ASIA
Mailman Group, which comprises industry-leading sports digital agency Mailman and award-winning sports digital consultancy Seven League, has expanded its global footprint with the opening of a virtual office in Los Angeles (LA), to give its US clients better service to engage Asian and European markets.
Headquartered in Shanghai and with regional offices in Singapore and London, Mailman Group’s US launch will add to the offering of a localised global service to its clients. The group’s US service will be led by Gideon Clark, returning to his homeland after six years in China with Mailman. North American clients with the group include the NHL, UFC, NFL, NBA, Panini America, DRL, US Open, the Minnesota Vikings, Green Bay Packers, and the LA Lakers.
Mailman Group CEO Andrew Collins: “COVID-19 has shown just how important a global business model is for US sport leagues and teams, we hope to help more of the biggest names in sport better engage their Asian fan bases and quickly identify new revenue opportunities.”
Mailman Group U.S. Business Director, Gideon Clark: “US sports properties are the most desired brands in sports, yet many lag behind their European counterparts in global fan engagement. It’s my job to ensure our clients understand the opportunities available to them internationally and have the confidence to make a play.”
Mailman Group is doubling down on expansion with its US office as it sees increasing opportunities for North American sports properties across Asia. COVID-19 has accelerated many of the digital trends Mailman has been seeing for years. In Asia where the average age is almost 30, where 5G technologies are advancing through complete adoption of smartphones, the way fans watch, interact and play is rapidly changing.
In 2018, Mailman Group expanded its footprint with the acquisition of Europe’s leading sports digital consultancy Seven League, with a vision to build the world’s first global digital sports consulting business. Following this, Mailman Group launched across Southeast Asia in 2019 with a Singapore office, as well as dedicated country managers in markets such as India, Thailand, Vietnam, Indonesia, Malaysia, South Korea, and Japan.
About Mailman Group
Est 1999, Mailman Group comprises leading sports digital agency Mailman and award-winning sports consultancy Seven League, with offices in China, UK, Singapore, and the US. Mailman Group helps the leaders in sport build engaged audiences and a sustainable business. With over 200 experts across the globe, Mailman Group delivers tailored social and digital programs that drive consumption and commercial success. Clients include FIFA, NBA, UFC, NHL, NFL, DRL, Panini America, Juventus, Chelsea, PSG, LA Lakers, New England Patriots, Cristiano Ronaldo, David Beckham, and more
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