Through the work of Mailman Group, Tottenham Hotspur is now the second Premier League football club to talk to Chinese fans on WeChat, the mobile messaging app that already counts over 300 million users, including 70 million outside of China.
Having recently hit a remarkable 1.3 million fanbase across Sina, Tencent, and WeChat, the team will be flying to Hong Kong to participate to the biannual Barclays Asia Trophy, together with Manchester City, Sunderland and South China F.C.
You can follow the Spurs by scanning the QR Code below:
As our recent Red Card report has shown, the number 1 reason for Chinese football fans to follow a team is due to the presence of star players. 40% of fans say they chose to support a team because it included their favorite player.
This was recognized by Tottenham early on, and implemented by launching Gareth Bale’s social media accounts in the country. The young player’s online followers have grown rapidly since launch and show no signs of slowing.
The team’s recent acquisition of Brazilian international midfielder Paulinho can only mean Spurs popularity will continue to rise in the build up to the Brazil World Cup next summer.