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  • Writer's pictureAndrew Collins

Mailman Sport & SportBusiness International Report

Updated: Jun 4, 2019

Mailman Sport has partnered with SportBusiness International to produce a special report on Social Media and Sport in China.

China’s digital landscape is unique and ever-changing, with fans having multiple platforms to interact with their favourite sports stars, clubs and organisations. The online space for brands is growing increasingly saturated, and it is now vital for them to develop a digital strategy that can effectively activate their largest fan base.

What you’ll learn from this report:

  1. What the key social platforms in China are and how they differ from Facebook, Twitter, etc.

  2. Types of content Chinese social media users value and share

  3. What strategies have been successful for early-mover sports brands and figures like the NBA, Novak Djokovic, and Tottenham Hotspur

To download a free snapshot of the report exclusively from Mailman Sport, click the link through to here.

Alternatively, follow the link to find out more about the full version.

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