London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP

  • Andrew Collins

‘No player is bigger than the club’. They are in China.

Updated: Jun 6, 2019

‘No player is bigger than the club’. The adage has been used by countless football managers over the years, but you’ll have a hard time convincing Chinese fans that it rings true.

Footage emerged on Monday of Real Madrid arriving in China. Rafael Benitez, Sergio Ramos, and Gareth Bale all walk through to the apparent disinterest of the Chinese faithful before Cristiano Ronaldo then emerges to cheering and catcalls.  His popularity on Chinese social media in comparison to his galactico team mates is similarly skewed in his favour; 11.5 million Weibo followers to teammate Gareth Bales’ 1 million. Even Real Madrid only have 4 million followers.

Los Blancos are taking on the Rossoneri of Milan in Shanghai tomorrow, marking the culmination of this year’s International Champions Cup, but such is the hype around the current Ballon d’Or holder that it makes you wonder, just how much of Real Madrid’s popularity centres around Ronaldo?

Since July 2nd, AC Milan’s Sina Weibo following has grown by over 37,000 to where it currently stands today; at 2.3 million followers. This growth is greater than any other football club and Real Madrid have only gained 3,596 in the same time.

So are AC Milan a more popular team in China than Real Madrid? Quite possibly. Despite Madrid having considerably more followers, the statistics below indicate that AC Milan fans seem more forthcoming in expressing their support for the team online, rather than being inactive fans.


Although the stadium will undoubtedly be full of Madrid and Ronaldo supporters tomorrow, I wouldn’t be surprised if it was the Milan fans who were singing louder.

0 views