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Case Studies

Consulting

Agency

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About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

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Red Cards

Blog

Contact 

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  • Andrew Collins

The 5 Cs of Chinese Innovation

Updated: Jun 19, 2019

Many wise men and women before us explain that Chinese innovators use a little something called  ‘The 5 C’s.’

The Mailman finds these 5 C’s apply to the Social Media industry just the same.

1. Copy: We always start with something.


2. Combination: By combining two things (i.e., instant messaging and virtual goods), you can get a great idea.


3. Competition: As soon as there are two strong video sites, for example, they need to compete and differentiate, which leads to innovation.



4. Constraints: Because you can’t do everything, the constraints foster innovation, even knew business models


5. China: It has to work for China, and the unique settings of the country, which might be different than for example an Australian consumer.

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