• Andrew Collins

The Future of the Chinese Travel Industry

Updated: Jun 19, 2019

With over 2 billion domestic tourists in 2011, an increase of 12% since last year, China’s travel industry is set to become the largest in the world by just 2015. On top of that, with average income on the rise, we are seeing a whole new generation of travelers who are well-informed and skilled in using online tools to plan their holidays.

There’s no doubt that China’s OTAs (Online Travel Agencies) are here to stay and will have a substantial impact on the industry. Reports state that up to 90% of Chinese travelers read reviews online before booking any holidays.

If there’s one way to improve your image, it’s by making an impact on travel review sites.

Some might respond that the typical Chinese customer doesn’t use the Internet to make reservations, and that the country’s service-oriented culture makes people pick up the phone rather than book online.

True, for now. It is also true however, that without a great review of your hotel/location there’s little chance that the 485 million potential guests will even look up your website and phone number to give you call.

Here’s a top 5 of the most used travel websites:

1 Qunar

2 Kuxun

3 Ctrip

4 17U

5 Taobao Travel

(information by Technode)

Qunar and Kuxun, both working on aggregator business models and collecting reviews from several different websites, occupy around 50% of the market. These are big fishes to catch, that’s for sure. As shown by the huge amount of money that China’s titan search engine ‘Baidu’ invested in Qunar this June, the company’s largest investment ever and so far the largest one in China’s online travel industry.

Want to discover more about China’s online travel industry? Check out our brief on YouTube or Youku

#chinatourismindustry #Chineseinaustralia #Chinesetourist #socialmedia #onlinetravelagency #onlinetravelindustry #chinatourismindust #Chinatouristaustralia

0 views

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailangroup.com

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP