• Andrew Collins

The Top 5 Chinese New Year campaigns

Updated: Jun 4, 2019

Chinese New Year is a great time for brands to engage with their followers on social media while getting into a festive mood with some eccentric and amazing ads. Here they are, a few of the best works for the year of the Monkey!

#5 PETRONAS

What an emotional and incredible ad from the Malaysian oil and gas company – really, I shared a tear while watching it. It questions its viewers about what it means to have a blessed year ahead.


#4 MCDONALD’S SINGAPORE

Two little boys battle to get their grandmother’s attention over Chinese New Year by actually battling to get a big red envelope! I am definitely lovin’ it.


#3 IKEA

Kungfu moves during a mother-daughter fight in a flawless Ikea-furnished kitchen over a New Year family reunion. Legendary.


#2 STARHUB

The Singaporean company launched an incredibly funny ad for Chinese New Year to remind viewers to visit their families more often. We don’t want to spoil it, so you’ll just have to watch it!


#1 WATSONS MALAYSIA

Watsons Malaysia created a campaign with a music video wishing you a Happy Beautiful Year. You can see the new products available in stores during the festive season and it sends the message of being beautiful inside and out. And it’s funny. And awesome.



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