Tottenham Hotspur Launches New Website for Growing Chinese Fan-base
Updated: Jun 10, 2019
Tottenham Hotspur has today unveiled a new Chinese-language website to further engage with its growing fan-base in the region in part. The site, which can be found at cn.tottenhamhotspur.com, launches during the build-up to Saturday’s crucial North London derby with Arsenal and offers visitors the exclusive chance to win a signed squad photo, as well as video content from players and fans.
Partnering with one of China’s top online sports portals, Netease Sports, Tottenham Hotspur’s website launches in time for Chinese New Year and will act as the hub for all digital initiatives, bringing latest news and videos directly to Chinese fans in their native language. Netease Sports, a site boasting 3 million unique visitors per day, is regarded as the number one site amongst Chinese football fans.
Yan Qiang, Vice President of Netease Sports, said, “Tottenham Hotspur is a club with great history and, as one of the biggest media outlets in China, Netease is glad to bring the club closer to its fans in China, and to help Chinese fans build up a comprehensive understanding of the club.”
Tottenham Hotspur is a club with great history and, as one of the biggest media outlets in China, Netease is glad to bring the club closer to its fans in China, and to help Chinese fans build up a comprehensive understanding of the club.
Tottenham has an estimated fan-base of around 45 million in China, with five Official Supporters Clubs in the region. Through the award-winning Tottenham Hotspur Foundation, the club also works closely with its principal commercial partner, AIA, to deliver football-coaching clinics across the Far East and to promote health and vitality. Tottenham already sports over 2 million followers on Weibo and has its own WeChat page and Youku channel.
MAILMAN PLAY
• New website brings latest news and videos direct to Club’s Chinese fans in their native language • Site backed by one of China’s top online sports portals, Netease Sports • Launch activity includes exclusive content and competition to win signed squad photo • Cn.tottenhamhotspur.com launched in time for Chinese New Year