• Andrew Collins

WHAT YOU NEED TO KNOW ABOUT GAMING IN CHINA 2014

Updated: Jun 10, 2019

It was a landmark year for the gaming industry in China, in particularly for Microsoft launching it’s current-gen Xbox, with 100,000 consoles sold on day one. As other Asian markets suffered with unexpected low sales and many gamers turn their attention to mobile, Mailman took a look at the growth of gaming in China.


Insights:

  1. The growth of domestically produced games is still very strong, responsible for 57.3% of country’s gaming revenue.

  2. There has been a steady growth of female gamers in China, but the level in China, 27%, is still behind their Western counterparts at over 40%.

  3. The gaming industry is dominated by 19-25 year olds, with 55% of all gamers in China from this demographic.

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