top of page

WHAT YOU NEED TO KNOW ABOUT GAMING IN CHINA 2014

  • Writer: Andrew Collins
    Andrew Collins
  • Dec 30, 2014
  • 1 min read

Updated: Jun 10, 2019

It was a landmark year for the gaming industry in China, in particularly for Microsoft launching it’s current-gen Xbox, with 100,000 consoles sold on day one. As other Asian markets suffered with unexpected low sales and many gamers turn their attention to mobile, Mailman took a look at the growth of gaming in China.


Insights:

  1. The growth of domestically produced games is still very strong, responsible for 57.3% of country’s gaming revenue.

  2. There has been a steady growth of female gamers in China, but the level in China, 27%, is still behind their Western counterparts at over 40%.

  3. The gaming industry is dominated by 19-25 year olds, with 55% of all gamers in China from this demographic.

 
 
 

Comments


Global HQ

16F, LUMINA 1

175 Longyao Road

Shanghai, China

200032

+86 21 6445 9899

Info@mailmangroup.com

APAC HQ 
1 Scotts Road 
#19-01 to #19-05
Singapore

228208


(+65) 90263042
info@mailmangroup.com

Subscribe to our Asia Sports Business Weekly newsletter

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

black symbol.png
  • Instagram - White Circle
  • LinkedIn - White Circle
  • WechatIMG12273

© 2025 MAILMAN GROUP

bottom of page