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Updated: Jun 6, 2019

The #1 most followed footballer, basketballer, tennis player, MMA fighter and golfer on Twitter are all not on Weibo. In fact, this trend is even seen by the most followed player on Twitter from the MLB, NHL and the NFL.

Dwayne Wade had 5.5 million followers on his Weibo account, Wayne Rooney and Maria Sharapova have 3.1 and 2.6 million followers respectively, so why are these other sports stars ignoring Weibo and their passionate fan base that already exists in this market?

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