Founded in 1999, Mailman was an early pioneer in China's media and advertising landscape. Before tweets and likes, Mailman was delivering postcard media throughout China's bustling restaurants and bars. Australian entrepreneur Andrew Collins acquired Mailman in 2007. It was a fledgling media company just ripe for change. China was on the move, digital was starting to take shape and the people were starting to get active.
By 2009 we had delivered the final postcard and began designing rich digital media campaigns for global travel and sports organisations. Liverpool FC were the first global football team to embrace China and became our first international client ahead of their summer tour.
The Chinese digital landscape continued to thrive. The youth were beginning to embrace all sports and we hardened our focus on solving bigger digital problems for leading sports and travel organisations. With fresh talent joining, broader services and investment from leading Chinese institutions we led the industry forward. This included successfully delivering work for over 50 global sporting pioneers, including NFL, NHL, UFC, Kobe Bryant, Juventus, Tottenham Hotspur, Chelsea and more.
In 2016 we began engaging founder Richard Ayers of Seven League, UK, about the prospect of developing a global platform for sports organisations to build bigger businesses digitally. Seven League were a leader across Europe and with Mailman's positioning in China, after some courtship both parties agreed to a partnership. In 2017 Mailman acquired Seven League. With shared values and a commitment towards leadership in the industry, we're now charged with delivering on our global offering.
Mailman / Seven League had over 200 experts across 50 global markets with offices in London, Shanghai, Singapore & Indonesia. We strive for greatness across all things digital in sports, helping the world's leaders in sport make better decisions everywhere it counts.
In July 2021, Endeavor China acquired Mailman Group, including subsidiary Seven League.