⚽ Douyin lands FIFA World Cup rights 🏆 | ❌ LaLiga terminates Super Sports Media deal ❌

🎾 Rolex Shanghai Masters Set For Bumper 2023 🎾

🤔 Is a new player set to enter China’s sports media landscape?

Asian Cup ❌ in China | Serie A on 📺 iQiyi Sports | PSG 🤝🏻 China star

Asian Games postponed | Youku & BWF | China & online fitness

G2 Esports Named Most Influential Overseas Team Online in China

The most comprehensive report & analysis on China's fast-evolving digital esports landscape.

CSL wage ultimatum | Juventus & Zhibo8 | Hangzhou venues ready

NBA 🤝🏿 CCTV | La Liga 🤝🏿 Alipay | Pixellot 🤝🏿 SFA

Public fitness boost 🏃 | ANTA revenue growth 📈 | BVB digital launch 🚀

Alex Hua Tian Exclusive: “There are huge opportunities for equestrian sports in China” 🐎

Five significant observations from the Games that provide valuable takeaways for the sports industry.

ANTA’s FILA hotel 🏨 | NBA’s Puma partnership 🤝🏿 | Kuaishou’s Olympics boost 🚀

Kuaishou & UEFA ⚽ | ATP & China 🎾 | Beijing & IBSF ❄️

Red Card report 🚀 | Women’s ⚽ in demand | China’s future ⭐ ⭐