📕 Sports jump on RED trend 📈 | 👟 Fashion meets sports in South Korea 🇰🇷

🛞 Pirelli sponsors AO 🎾 | 🏟️ Hong Kong’s Kai Tak opens to public 🎟️ 

🏀 NBA Returns to China | F1 Extends Shanghai race to 2030 🏎️

🥇 LA Lakers Most Popular NBA Team Online in China 🏀

The report is a comprehensive assessment of the digital performance of NBA teams, players, & legends throughout the past 12 months in China.

🎟️ UFC’s Return to Macau, a Sold Out Success Story 👏

⚽ Migu Strengthens EPL Partnership ⚽

⚽ UEFA Hosts Chinese Football Association Visit ⚽ | 🏉 Sydney Roosters Sign BYD Deal 🏉

🎾 CCTV-5 Lands WTA Finals Coverage | 🇫🇷 Ligue 1 Nets Strong Increase in South Korea

⚽ Hisense Partners with FIFA Club World Cup 2025 🏆 | ⚾ MLB World Series Breaks Records 📈

🎾 Zheng Qinwen Hails China’s Tennis Boom 🎾 | 🎿 Asian Winter Games Steps Up Preperation 🎿

⚽ English Premier League Opens Beijing Office 🏢 | ⚽ Lenovo Lands Top FIFA Partnership 

🎾 Tennis and Table Tennis Boost China’s Economy Over Golden Week 🏓

🎙️ UFC Announces Macau FN Main Card | 🎾 Jerry Shang Wins First ATP Title | 🏀 FIBA Launches Jakarta Office

The Paris Games 2024 engaged Chinese audiences online - our VP Rufio Zhu takes a look at which platforms and brands excelled, and why.