Tencent donates to PSG foundation, UFC stars in variety show, 11 clubs disqualified, Zhang Weili & Estée Lauder, plus much more.

UFC targets Next Gen with Bilibili launch, Yao Ming looks to schools for talent, Suning eyes youth football development, Watford FC & Kelme.

All the latest news & insights from China's sports business industry

Catch up with all the latest news & insights from China's sports business industry

THE BWF STAR CREATION PROGRAMME: HELPING ATHLETES GROW YOUR SPORT

“Badminton players have a unique opportunity to develop a close relationship with fans”  BWF Secretary General, Thomas Lund. It is nothing new to suggest tha...

All the latest news & insights from China's sports business industry

Panini America starts China trading card revolution with Tmall store, LaLiga becomes the first league to partner with Douyin, & more.

This week, PP Sports & Dugout partner, Netease announces Lang Ping, Barca & Tencent combine, Road to Qatar starts, + the best of the rest.

This report focuses on 5 unique megatrends and behaviours we’ve observed which are likely to reshape the needs and desires of Chinese fans.

The Chinese Basketball Association and China Mobile's Migu stole the headlines this week with a huge RMB 2 billion partnership

No live sport? No problem. We look at creative ways sports organisations have been engaging fans during a period of no lo live sport

(Source: Megan Rapinoe’s Instagram) ATHLETES BECOMING MEDIA: PLAYERS ARE BECOMING MORE AWARE OF THE VALUE OF ACCESS AND NO-ONE CONTROLS ACCESS BETTER THAN TH...

“I know in the context of coronavirus it’s just sport,” said the football correspondent on BBC Radio 4’s Today show, earlier. What? Why? I didn’t hear the ma...

Nike proves digital prowess, Tokyo 2021 reschedule gives China event headache, Advance Publications progresses on IRONMAN purchase, and more