Evil Geniuses’ expansions, Western brand donations, Olympic Games engagements

iQiyi Sports lands Premier League rights, Beijing Olympics venues near completion, BVB concludes another successful virtual China tour.

Xiaohongshu in Tokyo, OPPO’s sports spree, Tencent’s troubles

Endeavor & Mailman, Zhou’s F1 debut, NBA gets musical

Mailman and subsidiary Seven League will collaborate closely with 160over90 and IMG’s global media businesses

With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.

Beijing Hockey Association and NHL deliver masterclass, Nike remains bullish on China, domestic brands capitalise on home advantage

NBA goes electric, Kuaishou’s Olympics, Sun sets on Yang’s Tokyo dream.

Wanda & FIFA ignite youth football, Yili lands 4-year deal with AFC, MLB teams up with university esports

It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.

China’s winter wonderland, CSM’s Copa América treble, LPL’s Hyperice recovery

Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.

Sharjah takes qualifiers, Extreme sports crackdown, MLB Cup springs

Olympics for all, China's football cities, Cena’s apology

We’ve identified the eight leading Chinese cities establishing gaming at the front of their economic and cultural development.