Fan Movement by FIFA Turns Three
It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.
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Iain Liddle
- Jun 10
All eyes on TikTok ahead of Euro 2020
Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.
Tom Elsden
- May 25
THE EIGHT CITIES POWERING CHINA'S ESPORTS INDUSTRY
We’ve identified the eight leading Chinese cities establishing gaming at the front of their economic and cultural development.
Ashley Shaner
- May 7
As the triple bottom line becomes a priority, will sponsors be looking for more from rights holders?
Key learnings and takeaways from the SportsPro Hackathon, focusing on the triple bottom line.
Eddie Chen
- Apr 28
The Mega-Cities Vying to Become Global Capital of Esports
We dissect five international mega-cities with the potential to become the esports capital of the world, post-COVID-19.
Lewis Wiltshire
- Apr 15
Football's battle with racism - and the need to beware simple answers
A problem that blighted football for longer than anyone wants to remember has reached boiling point in the first few months of a new year.
Nic Makepeace
- Apr 1
The Digital Final Four - how March Madness gives us a look into the future of sports content
Four themes that are central to this year's tournament.
Gideon Clark
- Mar 18
Panini Leads China's Trading Card Revolution
China has become one of the fastest-growing markets in the card-collecting industry. Here we explain why...
Ben Smith
- Mar 11
Why Trust is the Currency of the Digital Age
This post touches upon three key influences in the digital age: tone of voice, influencer marketing and social issues.
David Brake
- Mar 4
What Opportunities Does Clubhouse Present for Fan Engagement in Sports?
David Brake outlines the benefits and risks to using the platform for sports rights-holders.
Dominic Lytwyn
- Feb 25
Opportunities for Global Sports Brands on Kuaishou
A deep dive into why global sports organisations should be paying close attention to Kuaishou.
Charlie Beall
- Jan 20
Seven Trends to Define Digital Sport in 2021
Seven key trends that are set to define the digital sports landscape in 2021.
Lewis Wiltshire
- Jan 1
My 5 wishes for the sports industry in 2021
Here are my 5 key wishes for the sports industry in 2021. Let’s work together to keep pushing things forward.
Denis Green
- Dec 23, 2020
NBA RED CARD 2020: CHINA DIGITAL PERFORMANCE INDEX
The NBA Red Card is a comprehensive assessment on the digital performance of NBA teams, players, and legends throughout 2020.
Iyanu Arukwe
- Oct 30, 2020
#BLM is no longer trending – but the conversation must continue
For many sport organisations, this is the first time they have had to respond to anything like this and on a global scale.
Edoardo Lipari
- Oct 27, 2020
Singapore Leads Esports to Success in Southeast Asia
We analyse Singapore’s key advancements as well as opportunities in the esports industry.
Eddie Chen
- Oct 19, 2020
Why Tencent’s Merger Between DouYu & Huya had to Happen
We explain Tencent’s grand plan and predict how this new gaming giant will operate following merger between DouYu and Huya.
Charlie Beall
- Oct 14, 2020
3rd Age of Sport - a manifesto
The 3rd Age of Sport manifesto emphasises how COVID-19 has accelerated the sports industry’s transition into a 3rd age.
Michael Lin
- Sep 23, 2020
NFL's Tencent Model Gives China Fans the Perfect Offering
The National Football League (NFL) has delivered the perfect offering to fans in China with its first-ever subscription package.
Nic Makepeace
- Sep 17, 2020
The three ways the NFL interacts with their global audience digitally and what teams can learn
We explore three key ways that the NFL has used to engage its global audience digitally
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