Despite a tumultuous 6 months, the NBA has continued to grow & engage its fan base in China. We looked into the data in our latest blog.

The global sports community donates and supports China during difficult times. As a result, digital engagement and follower growth surges.

At Seven League we are used to reflecting on the end of one year and the start of a new one. This time – for the first time in the lifespan of our company – w...

Dear technologists, The humans are the problem. My dad got hurt. Not emotionally, although it was a pretty shocking experience, but physically. A blood blist...

Women's football in England is enjoying a break-out season in just about every metric imaginable. Games in bigger stadia attended by record crowds. New platf...

We took a deep dive into Cristiano Ronaldo's Instagram over the past 12 months and analysed the performance across his channel

How many ads have you seen today? How many of the brands that invested in connecting with you have succeeded? Research says on average we’re exposed to over ...

As eSports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the Mainland. The

As the Premier League 2019-20 season hits its stride, so too does another season of valuable commercial partnerships. This blog takes an end to end look at t...

As the Premier League 2019-20 season hits its stride, so too does another season of valuable commercial partnerships. This blog takes an end to end look at t...

Simon Jordan - former owner of Crystal Palace - argued this year that the Premier League should aim to be the ‘Netflix of football”. Could it be? As the new ...

Disney’s announcement of a new bundle package for its OTT channels in the US market may not have sent shockwaves through the UK sports industry - but it shou...

With the emergence of digital in sports we have seen professional teams invest significantly to build credible worldwide audiences over the

New media formats change content. They always have done. While archetypal stories persist across generations and cultures, the way in which they are told at ...

FIFA Women’s World Cup 2019 is over and done with, and here at Seven League we’re still catching our breath after playing a full role in wha

For several years, Europe’s top teams have flocked to Asia for pre-season tours. While the region might be a popular destination for holiday goers, these tou...

For several years now, Europe’s top teams have flocked to Asia for their pre-season tours. While the region might be a popular destination for holiday goers,...

The 8th FIFA Women’s World Cup (WWC) kicks off on Friday and the Seven League team will be right there in France alongside the organisers

It’s about 200 miles from Maine Road Football Club to Wembley Stadium. Driving, it’ll take you about three-and-a-half hours. In FA Cup terms, it takes a bit ...

When the Watford team walk on to the Wembley turf for tomorrow's FA Cup Final it will be the culmination of a season in which the club transformed off the fi...