The Paris Games 2024 engaged Chinese audiences online - our VP Rufio Zhu takes a look at which platforms and brands excelled, and why.

With China continuing to bolster itself in many areas, it easily exceeds in sports for 2024, and will increasingly do so in 2025.

The Red Card 2024: Asia Digital Performance, ranking European football clubs, leagues, and players online in key regions across Asia.

Douyin's successful broadcast of the 2022 FIFA World Cup elevated the platform to new heights in China's sports media rights landscape.

The most comprehensive report & analysis on China's fast-evolving digital European football landscape.

We've put our heads together to come up with the key trends we predict will have the biggest impact on China in 2023.

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country.

Five significant observations from the Games that provide valuable takeaways for the sports industry.

The most comprehensive report & analysis on China's fast-evolving digital European football landscape.

VSPN announces IPO plans; Olympic Council of Asia signs strategic partnership with Tencent; OnePlus and Jing Dong join League of Legends Pro

Uzi Returns to LPL with BLG, LPL Partners with Roger Dubuis, EDG Signs Deal with VICHY and IQOO

Weibo acquires Suning Gaming, EDG partners with Pop Mart, Huya signs with ESL Gaming

5 key points on how EDG's League of Legends Worlds win will impact China's esports industry.

Industry leaders discuss the latest areas of growth across China's digital, tech, grassroots, and esports landscapes.

New regulations in China are set to have a noticeable impact on the future of gaming, globally.

It’s a surreal experience to be producing a second of these blogs, as the majority of us still work from home and the Covid-19 pandemic...

A deep-dive into why the League of Legends is so popular outside of China

With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.

It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.

Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.