Five significant observations from the Games that provide valuable takeaways for the sports industry.

The most comprehensive report & analysis on China's fast-evolving digital European football landscape.

VSPN announces IPO plans; Olympic Council of Asia signs strategic partnership with Tencent; OnePlus and Jing Dong join League of Legends Pro

Uzi Returns to LPL with BLG, LPL Partners with Roger Dubuis, EDG Signs Deal with VICHY and IQOO

Weibo acquires Suning Gaming, EDG partners with Pop Mart, Huya signs with ESL Gaming

5 key points on how EDG's League of Legends Worlds win will impact China's esports industry.

Industry leaders discuss the latest areas of growth across China's digital, tech, grassroots, and esports landscapes.

New regulations in China are set to have a noticeable impact on the future of gaming, globally.

It’s a surreal experience to be producing a second of these blogs, as the majority of us still work from home and the Covid-19 pandemic...

A deep-dive into why the League of Legends is so popular outside of China

With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.

It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.

Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.

We’ve identified the eight leading Chinese cities establishing gaming at the front of their economic and cultural development.

Key learnings and takeaways from the SportsPro Hackathon, focusing on the triple bottom line.

We dissect five international mega-cities with the potential to become the esports capital of the world, post-COVID-19.

A problem that blighted football for longer than anyone wants to remember has reached boiling point in the first few months of a new year.

Four themes that are central to this year's tournament.

China has become one of the fastest-growing markets in the card-collecting industry. Here we explain why...

This post touches upon three key influences in the digital age: tone of voice, influencer marketing and social issues.