China Digital Football Awards.
Red Card 2022: China Digital Performance Index
In its 11th year of publication, the Red Card: China Digital Performance Index analyses another year of teams and players unable to visit China due to closed borders and tight COVID-19 protocols, meaning digital was once again the key medium in which to reach, engage, and monetise fans in China. The Premier League, FC Barcelona, and Cristiano Ronaldo were the big winners.
Red Card 2020: China Digital Performance Index
The Premier League retained their title as number one league, Barcelona overtook rivals Real Madrid, and Cristiano Ronaldo kept his place as number one player. This year's report also included 12 digital awards, featuring awards presented by Weibo and Douyin.
Red Card 2017: China Digital Performance Index
This year coincided with China's football revolution as a record number of clubs joined online, with live streaming becoming the major trend. Bundesliga won for the second consecutive year, with Manchester United and Cristiano Ronaldo also announced as number one.
Red Card 2014: China Digital Performance Index
The 2014 report identified WeChat as the fastest growing platform to connect with Chinese fans. There was growth in European clubs online with Sina Weibo and Tencent Weibo competing for fans' attention, as FC Bayern were announced as the winner.
Esports Red Card
We assess the leading overseas esports teams and their performance across China’s dynamic digital ecosystem
Digital Trends in Sport
We identify digital trends and explore the possible impact on the sports industry
Hyper-local in APAC
Insights for rights holders and brands
We've looked at five video trends we’ve observed across Asia-Pacific, each of which present opportunities for global sports marketers and brands.
The world is changing
Opportunities for global sports post COVID-19 in China
We've looked at just 5 mega trends and behaviours we see presenting opportunities for global sports during this recent home lock down across China.