PSG China Digital Strategy and Social Media

China Digital Strategy & APAC Digital & Social Media

Business Objectives

PSG had began developing a brand which blended lifestyle and football. With the recruitment of Neymar they were eager to engage a younger audience across China and then APAC. PSG engaged Mailman to build a clear digital strategy, grow social media following and galvanise the community ahead of the 2019 summer tour across APAC.

Our Approach

Mailman developed a China strategy across Douyin, Weibo and WeChat while also providing value across commercial partners in China. Mailman developed rich social media graphics, engaged younger audiences through celebrity cross overs and produced new video and gif formats for greater social sharing.

Results

80% follower growth in 6 months

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 9638 0071
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailangroup.com

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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