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Sponsor Activation & Studio Show

Business Objectives

Bodog are a leading global sports gaming and online poker company. Headquartered in Canada. They were seeking a China based agency to create a brand strategy to grow the profile of Bodog in China, while not directly promoting gambling. This included social media activation, content and conversion led programs.

Our Approach

Mailman created a strategy driven by video and social media marketing. We began by producing a studio format show featuring popular Chinese KOLs and commentators. The show was a fun, lifestyle & sports program (talk show) which sparked more debate about trending sports topics. In addition we developed an online persona the ‘brother dog’ and developed social media channels to grow a community.


25,000 leads
800,000 Weibo followers

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