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FIFA China Sponsor Digital Activation
China Digital Sponsorship Activation
Business Objectives
FIFA had secured 5 Chinese sponsors as global partners. To better provide value to those sponsors and to engage Chinese consumers FIFA engaged Mailman to provide digital solutions, creative campaigns and production to deliver measured digital media value and engagement to sponsors.
Our Approach
Mailman reviewed the brand proposition of each major sponsor and created a unique FIFA / brand digital campaign. Each campaign included creatives, production, delivery and measurement. Campaign’s were valued using a FIFA standard media valuation.
Results
$8.2 million total media value across sponsors (2018 FIFA World Cup overall)
276 million views across campaigns (2018 FIFA World Cup overall)
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