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FIFA Global Fan Movement
Global Social Media & Community Building
Business Objectives
FIFA was regarded as an official organisation online across the world and did not have an authentic connection with its fans. The federation wanted to create a new global community of micro-influencers that would generate new content sources and amplify existing FIFA social content.
Our Approach
Headquartered from Seven League, collaborating with the team build a program capturing the very heart & soul of football everywhere as it brought to life through this Fan Movement. A ‘micro-influencer’ program which drives mass engagement with authentic local stories about the impact of football everywhere,
Results
750 global members
50 global markets
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