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Lakers Nation Comes Alive In China

China Digital Strategy & Community Build

Business Objectives

For the first time in a decade the Lakers were returning to China for the 2019 China Games. Lakers engaged Mailman to develop a campaign and ongoing social media management to build anticipation for the games and unite the Lakers fan communities.

Our Approach

Mailman developed a campaign titled ‘Lakers Nation’ which unites the fan communities across China with a major prize to attend the China games. Ongoing now, the campaign kicks off in August with the content strategy now underway to drive engagement and rally the support for an exciting year ahead.


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