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LaLiga APAC Social Media Management

APAC Digital Strategy & Social Media

Business Objectives

LaLiga was aggressively expanding it’s business across the APAC region. The goals were to grow LaLiga fanbase and drive engagement across key markets Thailand and Indonesia; reward and foster greater relationships with fan communities and drive the LaLiga brand as the leading European football league to enjoy

Our Approach

Mailman was tasked with developing a concept “LaLiga & Friends”, to tap the very family / community spirit of the league. This featured weekly video series with local fan leaders and influencers sharing their passion with LaLiga. promoting the channel through local Thai/Indo influencers and creating ambassadors.


15+ articles exposure among local sports media
45% follower growth on Twitter 
15x higher engagements vs LaLiga’s Twitter average
10x higher video views vs LaLiga’s Twitter average

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