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LaLiga Celebrates Hari Kartini
Video Production & Distribution
Business Objectives
LaLiga celebrated Indonesia’s women’s empowerment day (aka Hari Kartini) with a series of original videos
Our Approach
We focussed on focusing on 1. inspiring women working in football at LaLiga and Indonesia and 2. promoting LaLiga Women’s League teams and players. The account cross-promoted the content online with LaLiga club SD Eibar and local Persijap Jepara FC.
Results
15+ Indonesian media exposure
45% follower growth on Twitter
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