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Managing NFL 32 Teams Across Chinese Social Media

Multi Account​ Management

Business Objectives

The NFL face a difficult task of developing a audience for the entire NFL roster of teams. They each have their own brand personality, values, and content strategy they wish to deploy in China. The challenge is how do you develop a team who has the knowledge of NFL football in China, and can build and deliver on content strategies across all 32 tams without create a large team.

Our Approach

The NFL partnered with Mailman & KAWO to build an enterprise solution whereby all 32 teams social media profiles could be developed, managed and reported on in on location. KAWO provided the technical solution and platform, while Mailman provided the strategy, content production and community building.


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