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NYC dominating on social

Digital branding

Business Objectives

We are bringing to life NYCgo China Consumer marketing, creating a travel companion for Chinese travelers in NYC. Our strategy that influences travelers throughout the consumer decision journey.

Our Approach

We created a complete digital consumer branding presence for NYC across platforms in China by developing a custom content strategy that targeted travelers throughout their planning lifecycle journey. This allowed the team to create content through pillars and consistently deliver engaging campaigns that targeted the right audience. Fast forward today, NYCgo is the most engaged social channel on Sina Weibo.


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