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PSG China Digital Strategy and Social Media

China Digital Strategy & APAC Digital & Social Media

Business Objectives

PSG had began developing a brand which blended lifestyle and football. With the recruitment of Neymar they were eager to engage a younger audience across China and then APAC. PSG engaged Mailman to build a clear digital strategy, grow social media following and galvanise the community ahead of the 2019 summer tour across APAC.

Our Approach

Mailman developed a China strategy across Douyin, Weibo and WeChat while also providing value across commercial partners in China. Mailman developed rich social media graphics, engaged younger audiences through celebrity cross overs and produced new video and gif formats for greater social sharing.


80% follower growth in 6 months

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