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Weidenfeller China Tour

Fan Event Organisation

Business Objectives

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Former German footballer Roman Weidenfeller visited China as a BVB ambassador. Our aim was to grow his and the club's name in China through media interviews, fan event visits, and social content creation.

Our Approach

Mailman leveraged the presence by shooting a three-part studio show (1+M views) on Weibo. After, we visited the “deutsche Schule Shanghai”, where Mailman covered the signing ceremony of BVB, signing an official partnership with the school.

Results

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Mailman organised a fan event in Shanghai, which over 200 fans attended to see the former BVB keeper and Badminton World Champion Wang Yihan. 8 partners and sponsors of BVB were activated & 10 local media covered the event, organised by us.

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