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注意了!中国5大企业已涉足足球行业

  • Writer: Andrew Collins
    Andrew Collins
  • Dec 19, 2014
  • 1 min read

近年来,中国企业已加大对足球行业的投资,并正大量使用足球赞助平台。很多中国企业都希望能与世界顶尖球队展开合作,对中国足球来说,这可谓百利而无一害。

中国企业对国际足球领域的赞助最早可追溯到英利赞助2010年世界杯。目前,阿里巴巴、苏宁、英利、华为和波司登这5大中国企业已将目标对准拥有世界级影响力且在全球范围内都有大量球迷的球队。不管是出于对于这项运动的热情或仅仅只一种营销手段,他们都希望能通过赞助这些球队将自身品牌意识植入到这些球迷群体当中。

如此大量投资足球行业对中国足球本身也是百利而无一害。这些赞助都将使得世界级球队来华旅行、踢友谊赛。而企业则将和球队一起在球队所到之处大力推广足球运动,帮助中国足球拓宽眼界并为中国足球未来的成功埋下伏笔。

 
 
 

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