
How Port Adelaide Brought Footy to China
On Sunday 14th May, Shanghai will play host to round 8 of the 2017 AFL season as Port Adelaide Football Club (PAFC) take on the Gold Coast Suns in the first ever AFL match to be played for premiership points outside of Australia or New Zealand. The former is, to a large extent, responsible for the AFL’s successful expansion into the Chinese market. Here’s a closer look at PAFC’s approach in China. Before Port Adelaide pushed into the market, there was very little engagement w