#ChinaSportsBusiness

Denis Green

May 24, 2019

China Sports Business Weekly | 24th May

Here are the top China sports business news stories you need to know from this week, and my From the Top interview is with Li Shuangfu, President of Chinese sport business media Lanxiong Sports, where we talk about the current sports digital broadcast landscape in China. Alibaba & Suning to Team Up Chinese conglomerates Alibaba and Suning are reportedly looking to expand their relationship by establishing a joint venture dedicated to the sports industry. The deal is yet to be

China Sports Business Weekly | 26th April

Denis Green

Apr 26, 2019

China Sports Business Weekly | 26th April

Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership The NBA (National Basketball Association) announced a deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China. Dicos plan to engage fans with NBA-themed meals and family activities across its 2,500 outlets in China. They will also stage interactive fan events at this year’s NBA China Games, taking place on October 10 and 1

China Sports Business Weekly | 19th April

Denis Green

Apr 19, 2019

China Sports Business Weekly | 19th April

Here are the top China sports business news stories you need to know from this week: Toutiao Become Official Partner of ITTF News app Toutiao has been announced as an official partner for the International table tennis federation (ITTF). ITTF short-form video content, including the highlights, news, behind-the-scenes footage, and player interviews will be showcased on Toutiao and Xigua video. The cooperation will last for 2 years. Read more on ITTF.cn (Chinese) Mailman Take:

China Sports Business Weekly | 15th March

Denis Green

Mar 15, 2019

China Sports Business Weekly | 15th March

Here are the top China sports business news stories you need to know from this week: MORE Sports Lands in China Sports lifestyle media platform, MORE Sports, has officially entered the Chinese market with a grand launch event featuring basketball star Kevin Garnett and many local celebrities. MORE Sports is tailored for Chinese sports fans and the app showcases lifestyle and behind-the-scenes stories of popular NBA and CBA stars, ranging from cooking to fashion, music and mor

Red Card 2019 China Digital Football Awards Report

Denis Green

Jan 25, 2019

Red Card 2019 China Digital Football Awards Report

Welcome to the Red Card 2019 report, now in its 8th year of publication. The report identifies the number one European Football Club, League and Player online in China according to 8 metrics. The Red Card also includes the ‘China Digital Football Awards’ voted for by a panel of independent judges. The last 12 months have seen consistent growth in the football industry. Sports IPs no longer simply target brand awareness online, the challenge has been to balance this with digit

China Sports Business Weekly | 4th January

Denis Green

Jan 4, 2019

China Sports Business Weekly | 4th January

Here are the top China sports business news stories you need to know from this week: Shunxin Sponsors Beijing 2022 Beijing 2022 has announced a new Official Sponsor, Beijing Shunxin Agriculture Co., Ltd, which produces Chinese baijiu, meat and other agricultural food products. As a sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, Shunxin will provide a wide variety of food products for the Games. Read more on Tencent (Chinese) and Beijing2022 (English) Alispor

Top 10 China Sports Business Stories of 2018

Denis Green

Dec 28, 2018

Top 10 China Sports Business Stories of 2018

Here are the Top 10 China sports business stories of 2018: Mengniu Group Named FIFA World Cup Official Sponsor Chinese dairy company Mengniu Group became an official sponsor of the 2018 Russia World Cup. The deal included 4 categories of Mengniu’s products as their branding appeared on all key promotional platforms. It is the first time for a dairy brand to sponsor the World Cup. Read more on Bloomberg (English) and Lanxiong (Chinese) Winter Olympic Games Teamed Up with Sina

Why Most Companies Will Fail In China’s Sports Economy

Andrew Collins

Dec 1, 2018

Why Most Companies Will Fail In China’s Sports Economy

Why Most Companies Will Fail In China’s Sports Economy By Andrew Collins The Chinese sports economy has gone through a radical shift in the past 5 years, with the catalyst being Xi Jinping’s proclamation of China’s sports ambitions. This spurred investors into the market, service providers and a sea of ‘copycat’ companies looking to capture market share from China’s active consumers. Fast forward 3 years since that heralded speech by President Xi, and the market has adjusted

China Sports Business Weekly | 26th October

Denis Green

Oct 26, 2018

China Sports Business Weekly | 26th October

Here are the top China sports business news stories you need to know from this week: Bundesliga Clubs Sign MOU to Develop Grassroots Football in China FC Schalke 04, Borussia Dortmund and Borussia VfL 1900 Mönchengladbach have shown commitment to developing football in the Jiangsu region as part of the 30-year cooperation between the clubs and Jiangsu Province. Read more on Dongqiudi (Chinese) Mailman Take: This is another move which highlights the unique approach of Bundesl

China Sports Business Weekly | 31st August

Denis Green

Aug 30, 2018

China Sports Business Weekly | 31st August

Here are the top China sports business news stories you need to know from this week: FIBA Signs Global Partnership with Ganten FIBA, the International Basketball Federation, has announced a global partnership with Ganten, Asia’s leading mineral water supplier. The partnership will help Shenzhen-based Ganten build its brand as it expands into new markets worldwide and strengthens links between FIBA and China’s business sector ahead of next year’s FIBA Basketball World Cup in C

China Sports Business Weekly | 17th August

Denis Green

Aug 17, 2018

China Sports Business Weekly | 17th August

Here are the top China sports business news stories you need to know from this week: Joint Membership Launch for Tencent Sports & Manchester City Tencent Sports has teamed up with English Premier League champions Manchester City FC to launch a joint membership and further engage Tencent customers with the football club’s Chinese fans. This new partnership aims to provide an abundance of exclusive offers and benefits to members. Read more on Tencent Sports (Chinese) Mailman Ta

China Sports Business Weekly | 27th July

Denis Green

Jul 27, 2018

China Sports Business Weekly | 27th July

Here are the top China sports business news stories you need to know from this week: NHL Announce Ticket Release for 2018 China Games Early-bird tickets to watch the Calgary Flames take on the Boston Bruins in Beijing on September 19th were officially released this week following a press conference in Shenzhen. Tickets for the 2018 China Game in Shenzhen will be released in the first week of August. Read more on Ecosports (Chinese) and the NHL (English) Chinese Oil Companies

China Sports Business Weekly | 20th April

Denis Green

Apr 20, 2018

China Sports Business Weekly | 20th April

Here are the top China sports business news stories you need to know from this week: Trophée des Champions Lands in China After their recent agreement with CCTV, the French Football League (LFP) has now reached a six-year deal with Kaisa Culture Sports and Tourism Group to stage the Trophée des Champions in Shenzhen. Read more on WeChat (Chinese) and SportsPro (English) Formula One to Open Office in China As part of their long term growth strategy and localisation within Chin

China Sports Business Weekly | 22nd December

Andrew Collins

Dec 22, 2017

China Sports Business Weekly | 22nd December

Here are the top China sports business news stories you need to know from this week: Mengniu Group becomes FIFA World Cup official sponsor Chinese Dairy company Mengniu Group and FIFA have jointly announced that the former became an official sponsor of the 2018 Russian World Cup. The deal includes 4 categories of Mengniu’s products as their branding will appear on all key promotional platforms. They will be the first dairy brand to sponsor the World Cup. Read more on Lanxiong

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