Off the back of Wu Lei’s transfer from Shanghai SIPG to Espanyol, we examined the positive effects and potential pitfalls Wu Lei’s transfer to Espanyol could have on his new club, LaLiga, broadcasters, merchandisers, e-commerce and more. The announcements, gossip and discussion brought about by the January transfer window always results in a significant spike in the digital performance of the various clubs, players and media organisations involved. But while one particular mo