Here are the top China sports business news stories you need to know from this week: Mailman Strikes Partnership with Dugout China’s leading sports digital consultancy, Mailman, will work closely with Dugout’s network of contributors to produce exclusive and behind the scenes content tailored to Chinese audiences. The content will be distributed across numerous platforms including Weibo and Douyin. Dugout is a JV comprising of 9 top European football clubs providing original
Here are the top China sports business news stories you need to know in this week: Weibo Sports Forges Strategic Alliance with Mailman Group Weibo Sports has announced its first domestic strategic partnership with sports digital consultancy Mailman Group with the aim of strengthening its presence in China. As part of the partnership, the two parties will work together on content promotion, commercial promotion and the provision of data insights to global sports organisations.
eSports have not always found favour in China. Since their official recognition in 2003 by the Chinese General Administration of Sport, they have been surrounded by ongoing disputes about their value. However, recently this popular scepticism has begun to change. Are they really sport? It is the most frequently asked and obvious question. Many people refuse to believe that playing computer games should ever be classified as a sporting event. Clearly, eSports are very differen