Here are the top China sports business news stories you need to know from this week: NBA and Alibaba Extend China Partnership The National Basketball Association (NBA) China and Alibaba Group have announced an expansion of their partnership to deliver NBA content on Alibaba’s platforms for the first time. This will also include an enhanced online shopping experience for consumers in China. The launch of an “NBA Section” across Alibaba’s platforms will leverage Alibaba’s techn

Here are the Top 10 China sports business stories of 2018: Mengniu Group Named FIFA World Cup Official Sponsor Chinese dairy company Mengniu Group became an official sponsor of the 2018 Russia World Cup. The deal included 4 categories of Mengniu’s products as their branding appeared on all key promotional platforms. It is the first time for a dairy brand to sponsor the World Cup. Read more on Bloomberg (English) and Lanxiong (Chinese) Winter Olympic Games Teamed Up with Sina

Here are the top China sports business news stories you need to know from this week: NHL Announce Ticket Release for 2018 China Games Early-bird tickets to watch the Calgary Flames take on the Boston Bruins in Beijing on September 19th were officially released this week following a press conference in Shenzhen. Tickets for the 2018 China Game in Shenzhen will be released in the first week of August. Read more on Ecosports (Chinese) and the NHL (English) Chinese Oil Companies

Here are the top China sports business news stories you need to know from this week: Alibaba Finances Suning Sports Alibaba has made a significant investment in Suning Sports as part of Suning Sports’ A-round financing. Total investment is rumoured to be close to $600 million, valuing the company at over RMB 10 billion. Alibaba-owned Youku will launch its new Youku Sports channel in collaboration with Suning-owned PP Sports, as they aim to deliver a comprehensive digital spor

Here are the top China sports business news stories you need to know from this week: DDMC and Fortis Land AFC Deal The Asian Football Confederation (AFC) has signed an 8-year agreement with DDMC Sports International Ltd and Fortis Sports AG. The deal includes AFC’s commercial and broadcast rights for the period 2021-2028. Read more on DDMC Official Website (Chinese) and AFC Official Website (English) Mailman Take: DDMC, the owner of Desports, has been expanding rapidly over t

Here are the top China sports business news stories you need to know from this week: Alibaba’s Youku Obtains New Media Rights to FIFA World Cup™ China Central Television (CCTV) has welcomed its second official FIFA World Cup™ New Media partner, Alibaba’s video platform Youku. Chinese fans will enjoy high-definition live streaming of all 64 matches on the Youku website and mobile app. As a strategic partner of Youku Smart TV, Hisense was also able to get the OTT broadcast righ

Here are the top China sports business news stories you need to know from this week: The NHL Returns to China The National Hockey League (NHL) will return to China this September for a pair of preseason games between the Boston Bruins and Calgary Flames making up the 2018 O.R.G. NHL China Games. The preseason games will take place in Shenzhen (15th) and Beijing (19th). Read more on the NHL official website (English) Mailman Take: Last year, the attendance for the NHL China Ga

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

For the past week, China has been celebrating and welcoming in the Year of the Dog. Despite these celebrations, we’ve picked the top sports business news stories from the past 7 days. Alibaba Teams Up with Renault’s F1 Team The Renault Formula One team have announced a partnership with Alibaba-owned Tmall for the upcoming 2018 season. The deal will see the Tmall’s logo displayed clearly on Renault’s new F1 race car. Read more on SportsPro Media (English) Mailman Take: Alibaba