
China Sports Business Weekly | 8th March
Here are the top China sports business news stories you need to know from this week: NBA and Alibaba Extend China Partnership
The National Basketball Association (NBA) China and Alibaba Group have announced an expansion of their partnership to deliver NBA content on Alibaba’s platforms for the first time. This will also include an enhanced online shopping experience for consumers in China. The launch of an “NBA Section” across Alibaba’s platforms will leverage Alibaba’s techn