Here are the top China sports business news stories you need to know from this week, and my From the Top interview is with Li Shuangfu, President of Chinese sport business media Lanxiong Sports, where we talk about the current sports digital broadcast landscape in China. Alibaba & Suning to Team Up Chinese conglomerates Alibaba and Suning are reportedly looking to expand their relationship by establishing a joint venture dedicated to the sports industry. The deal is yet to be

Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership The NBA (National Basketball Association) announced a deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China. Dicos plan to engage fans with NBA-themed meals and family activities across its 2,500 outlets in China. They will also stage interactive fan events at this year’s NBA China Games, taking place on October 10 and 1

Here are the top China sports business news stories you need to know from this week: Toutiao Become Official Partner of ITTF News app Toutiao has been announced as an official partner for the International table tennis federation (ITTF). ITTF short-form video content, including the highlights, news, behind-the-scenes footage, and player interviews will be showcased on Toutiao and Xigua video. The cooperation will last for 2 years. Read more on ITTF.cn (Chinese) Mailman Take:

Here are the top China sports business news stories you need to know from this week: MORE Sports Lands in China Sports lifestyle media platform, MORE Sports, has officially entered the Chinese market with a grand launch event featuring basketball star Kevin Garnett and many local celebrities. MORE Sports is tailored for Chinese sports fans and the app showcases lifestyle and behind-the-scenes stories of popular NBA and CBA stars, ranging from cooking to fashion, music and mor

Here are the top China sports business news stories you need to know from this week: NBA and Alibaba Extend China Partnership The National Basketball Association (NBA) China and Alibaba Group have announced an expansion of their partnership to deliver NBA content on Alibaba’s platforms for the first time. This will also include an enhanced online shopping experience for consumers in China. The launch of an “NBA Section” across Alibaba’s platforms will leverage Alibaba’s techn

Here are the top China sports business news stories you need to know from this week: Nike Sponsors Tencent’s LPL US sports apparel giant Nike has officially signed a 4-year sponsorship deal with Tencent for its League of Legends Pro League (LPL), becoming one of the lead partners of the top esports league. Nike will reportedly pay around $7.5 million a year for the apparel rights to all 16 LPL clubs. Read more on Lanxiong Sports (Chinese) and SportsPro (English) Mailman Take:

Here are the top China sports business news stories you need to know from this week: Shunxin Sponsors Beijing 2022 Beijing 2022 has announced a new Official Sponsor, Beijing Shunxin Agriculture Co., Ltd, which produces Chinese baijiu, meat and other agricultural food products. As a sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, Shunxin will provide a wide variety of food products for the Games. Read more on Tencent (Chinese) and Beijing2022 (English) Alispor

Here are the top China sports business news stories you need to know from this week: Mailman Invests in Seven League Mailman, China’s leading sports digital marketing agency, has invested into European sport specialist digital consultancy Seven League to create the world’s leading global sports digital consultancy. As market leaders, Mailman and Seven League will power the brands of the world’s most ambitious sports organisations, clubs, and athletes as part of a unique east-

Here are the top China sports business news stories you need to know from this week: Mengniu Group becomes FIFA World Cup official sponsor Chinese Dairy company Mengniu Group and FIFA have jointly announced that the former became an official sponsor of the 2018 Russian World Cup. The deal includes 4 categories of Mengniu’s products as their branding will appear on all key promotional platforms. They will be the first dairy brand to sponsor the World Cup. Read more on Lanxiong