The NBA 2015-2016 season was filled with records, great games, and breakout stars. From Steph Curry breaking his own record of most 3-pointers in a season, Kobe Bryant’s retirement, to LeBron bringing home a championship to his hometown, the year was a huge success for the league. Let’s break down the rest of the NBA, and see how your favourite team fared on Weibo. Data was taken from June 1st 2016 – July 1st 2016. Most and Least Followed Golden State Warriors are the #1 onli

The classic argument, which is more important: followers or engagement. Traditionally sports organizations only focused on their number of followers, showing off this figure to their competitors, and more recently brandishing this figure amongst sponsors and partners. However, there has recently been a shift in importance from the number of followers to the level of engagement and quality of fans. After all, where is the value in followers that are oblivious to your content.