Here are the top China sports business news stories you need to know in this week: Weibo Sports Forges Strategic Alliance with Mailman Group Weibo Sports has announced its first domestic strategic partnership with sports digital consultancy Mailman Group with the aim of strengthening its presence in China. As part of the partnership, the two parties will work together on content promotion, commercial promotion and the provision of data insights to global sports organisations.
Here are top sports business news stories that you need to know from this week: PGA Partners with Sina to Create Dedicated Digital Presence in China The Professional Golfers’ Association (PGA) has signed a multi-year partnership with Sina Sports. The PGA will provide Sina with videos, featured articles and tournament-related content from the PGA Championship, Women’s PGA Championship and the Ryder Cup. In return, Sina Sports will develop a new featured website and promote the
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased his Weibo followers from a mere 16,000 to an impressive 220,000 in the past 5 days. How did he do it? Before the New York Knicks recruited him at the end of December, Lin was unemployed. His contract, potentially worth nearly $800,000, was not even guaranteed until last Tuesday afternoon. So for the past six weeks, Lin, 23, has been sleepi