Mengniu qualifies for Qatar; Football returns to CCTV; Beijing releases 2022 playbook

NHL’s street hockey success; NBA’s new content partner; China’s mandatory fitness upgrade

Shanghai F1 ❌; China gets its ⛸️⛸️ on; CCTV’s 2️⃣4️⃣/7️⃣ Olympics

NBA gets fit 🏀; Spectators for Beijing ⛷️; UFC hits the road 🛣️

Governments to the rescue; Mid-Autumn Creatives; Douyin’s new limits

Advantage US Open 🎾; Trending Raducanu 📈; Depleting Evergrande 📉

NHL stars align for Beijing; Man Utd pops up in Shanghai; CMG retains Olympics rights

Gaming policy stuns industry; National Games lures sponsors; Online population reaches 1B

Football’s new 🏠; Beijing 2022’s ⭐; Bilibili’s record 📈

Endeavor & Mailman, Zhou’s F1 debut, NBA gets musical

With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.

NBA goes electric, Kuaishou’s Olympics, Sun sets on Yang’s Tokyo dream.

Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.

Sharjah takes qualifiers, Extreme sports crackdown, MLB Cup springs

Tencent acquires domestic rights for the CSL, MediaPro Asia to land the global CSL media rights distribution deal.

MLB announces landmark Tencent Video broadcast partnership across Asia, six Chinese football teams disqualified for the upcoming season.

Four themes that are central to this year's tournament.

Sports a hot topic at China's 'Two Sessions', Zhang Weili to defend title against Rose Namajunas.

CSL champions Jiangsu FC to cease operations, PP Sports set to lose CSL rights, Douyin partners with EURO 2020

UFC and Migu announce landmark partnership, Fanatics and Hillhouse Capital to set up Joint Venture, Suning boss switches focus to retail.