Hello Industry Friends, here is the very latest news and insights from Asia.
📰 Headlines: TCL becomes worldwide partner of the IOC, Amazon banks on Ohtani effect, Shi Wei to star in F1 academy series, Adelaide locks in LIV Golf through 2031, Ningbo to stage volleyball finals, Esports World Cup Foundation partners with Tencent, and why Kuaishou matters.
🗞️ Key Industry News
TCL and IOC Sign Worldwide Partnership Deal
The global technology brand and the International Olympic Committee (IOC) have announced a worldwide partnership deal that makes TCL the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. The new deal gives TCL a key role in delivering and enhancing the AV technologies associated with the Olympic Games. Read more on Forbes (English)
💡 Mailman Take: This partnership underscores China’s growing influence in global technology and sports, and reflects the rise of Chinese companies as key players on the international stage. This deal not only boosts TCL’s global brand recognition, but also highlights China’s ability to innovate and deliver cutting-edge technology for world-class events. For China, it’s a strategic win, showcasing its technological prowess and soft power, while reinforcing the country’s ambition to strengthen its cultural and economic footprint worldwide.
Amazon Banks on Ohtani Effect with MLB Japan Deal
Japan’s importance to Major League Baseball’s international business has been underlined by the addition of Amazon Prime Video. It will live stream six games in 2025 and has also struck a deal with SPOTV to carry the streaming platform’s channel, which means 54 regular-season games will also be made available on Prime Video. Read more on SportBusiness (English)
Chinese Driver to Star in F1 Academy Series
Extreme sports enthusiast Shi Wei, also known as Tie Dou, will compete as a wild card driver in the opening round of the 2025 F1 Academy season in Shanghai next month. The 24-year-old Inner Mongolia native is the first female driver to secure a class win in FIA F4 China. Read more on Shine (English)
Adelaide Locks in LIV Golf Through 2031
LIV Golf is staying put in Adelaide, with the South Australian government securing the breakaway league’s only Australian stop through 2028 - and an option to extend until 2031 at a revamped course in North Adelaide. Read more on Forbes (English)
IWGA takes the World Games Series to Chengdu
The International World Games Association has announced that Chengdu will stage the second edition of its new event concept, the World Games Series, in what is intended to also serve as a test event for the Chinese city’s hosting of the World Games later this year. The IWGA announced in July that Hong Kong would debut a new event concept designed to “enhance and promote” the road to its showpiece property, the World Games. Read more on SportBusiness (English)
Chinese Premier Stresses Development of Winter Sports, economy
Premier Li Qiang has stressed stepping up the development of winter sports and related industries to create new opportunities for service consumption and a new growth driver for the economy. Li made the remarks during his inspection tour to Northeast China's Heilongjiang province. Read more on China Daily (English)
Ningbo to Stage Volleyball Nations League Finals
Volleyball World, the sport’s commercial vehicle, has announced the host cities for the 2025 Volleyball Nations League (VNL) Finals, with Ningbo, China set to host the men’s event at Ningbo’s Beilun Sports and Arts Center from July 30 to August 3. Read more on SportBusiness (English)
BAIC Partnership with Indonesia’s Olympic Committee
BAIC has officially become the main sponsor of Indonesia’s Olympic Committee (NOC), the sponsorship agreement was signed at JIEXPO. This collaboration includes the provision of vehicles to support the mobility of athletes and officials of the Indonesian Team in preparation for various international multi-event events throughout 2025. Read more at VOI (English)
💡Mailman Take: This move is key for BAIC, a newcomer to Indonesia’s automotive market, competing with established Chinese brands like Wuling, Chery, and BYD. After partnering with Dewa United, this NOC collaboration offers greater visibility. For NOC, it helps athletes prepare for major 2025 competitions. This also marks a fresh model of automotive-sports partnership, following Hyundai’s collaboration with Liga 1 Indonesia.
Watch-A-Game Awarded Ticket Sales Rights to Nanjing’s World Indoors
The Beijing-based Watch-A-Game Sports Technology has been awarded exclusive worldwide ticketing sales rights to next month’s World Athletics Indoor Championships in Nanjing. Sales launched last month with fans able to buy tickets from the event website. The Championships will run from March 21 to 23 at the Indoor Athletics Arena at the Nanjing Sports Training Centre. Read more on SportBusiness (English)
WeChat Launches DeepSeek AI to Enhance Personalized Search Services in China
WeChat, the most widely used messenger in China, is expected to strengthen its search capabilities by introducing a domestic artificial intelligence (AI) model, DeepSeek. Read more on Chosun (English)
🎮 Esports
Esports World Cup Foundation Forms Strategic Partnership with Tencent
The Esports World Cup Foundation (EWCF), the company behind the Esports World Cup (EWC), has announced a strategic partnership with Tencent E-Sports. The partnership will see the two collaborate to strengthen the EWC’s reach in China. Read more on Esports Insider (English)
💡 Opinion
Snow Business: Inside China’s Billion-Dollar Bet on Winter Sports
This year’s Asian Winter Games hosted in China were about more than entertainment: They are also part of an economic plan to boost consumer spending. Read more on Sixth Tone (English)
Why Kuaishou Matters: 500M+ Active Users in ChinaAs China’s social media channels find themselves in the global spotlight, the short-form video app Kuaishou is emerging as an unlikely contender in the race. Read more on Jing Daily (English)
Subscribe here to keep up-to-date with all the latest sports business news from China.
Founded in China in 1999, Mailman has evolved to become one of Asia’s leading sports digital agencies. We are digital marketers who help sports rights holders enhance their local brand equity and create sustainable presences. We exist at the intersection of digital & technology, helping the world’s biggest sports, entertainment & lifestyle brands build successful businesses in international growth markets. Mailman is part of 160/90, Endeavor’s global cultural marketing agency. Learn more about our story here.
This means that once you've chosen your escort girl, we'll take care of everything else, from booking a hotel room to picking up and dropping off your Escort Mahipalpur at your door.
Spent a magical evening with Pooja from Delhi Escorts. She is incredibly beautiful and has a wonderful personality. Her attention to detail and genuine care made the experience truly unforgettable. Highly recommend!
Escort Service Anand Niketan
South West Delhi Escort
Escort in Nehru Nagar
Pragati Vihar Escort Service
Luxurious Experiences Available Premium experiences are catered to by high-end Dwarka Escorts agency, who offer special packages that include excellent eating, opulent lodging, or intimate gatherings with friends.