Hello Industry Friends, here is the very latest news and insights from Asia.
📰 Headlines: LA Lakers top China digital performance charts, World Aquatics Championships brings on more sponsors, Realeague launches Asia university basketball competition, Sports Illustrated chooses China publishing partner, HK opens HK1bn training complex, and AirAsia increases ASEAN football ties.
🗞️ Key Industry News
LA Lakers Most Popular NBA Team Online in China
Now in its eighth year, the 2024 Basketball Digital Performance Index for China is a comprehensive assessment of the digital performance of NBA teams, players, and legends in China over the past 12 months. It also provides a guide to broader NBA digital trends, interests, and insights. Read the report here (English)
World Aquatics Championships Brings On More Sponsors
The organising committee for next year’s World Aquatics Championships in Singapore has announced sponsorship deals with Pan Pacific Hotels Group, Trans-Eurokars Mazda, and OCBC. The three companies will serve as the event’s official hotel, automobile, and banking partners. The event will take place from July 11 to August 3. Read more on SportBusiness (English)
💡 Our Take: Momentum is building for what is set to be a huge moment for Singapore next summer. The Lion City has had a busy few years on the sports and entertainment events front, hosting big pre-season football matches, having Taylor Swift exclusively in the Southeast Asia region, and of course the F1. Add in Hong Kong’s new stadium, Macau’s big push, and increasing appetite from mainland China, as well as all the other sporting events across the continent - a bumper 2025 is on the cards.
Students Have a Ball in Hong Kong
A new basketball league has been sanctioned by the Asian University Sports Federation, with the goal of providing a platform for university students across Asia to engage and interact through sports. It will be operated by the Hong Kong-based sports holding company, Realeague. Read more on China Daily (English)
Sports Illustrated Selects Advanced Regent as the Greater China Publishing Partner
Authentic Brands Group (Authentic), owners of the Sports Illustrated brand, has entered into an exclusive licensing agreement with Advanced Regent for the operation of Sports Illustrated’s publishing business in Greater China to build on the mega-trend of sports, health, and wellness in China. Read more on Forbes (Chinese) Concerts, Sports Drive Macau's Popularity, Prosperity
Macau, which is already popular for its casinos, is now emerging as a vibrant destination for music concerts and sports events. The city's transformation has attracted a wide range of visitors - from music fans chasing their favorite singers to sports enthusiasts wanting to cheer for Olympic champions. Read more on China Daily (English) 💡 Our Take: Off the back of a brilliant UFC Macau Fight Night and the anticipation of more sports returning to Macau in 2025, the Special Administrative Region is confident it can play a key role in bringing big teams and names back to Greater China. In what was once seen as a place for placing bets, the region is pivoting its DNA to a more sports-focused and family-friendly environment. New HK$1bn Training Venue Opens
The Hong Kong Sports Institute (HKSI) unveiled its new billion-dollar training and sports science building, a facility that officials said should enable the city to produce more world champions. Tony Choi Yuk-kwan, chief executive of the HKSI, said the “just less than” HK$1bn cost of the building came on top of the HK$940m annual subvention the institute receives. Read more on SCMP (English) Indonesia Officially Hosts FIBA 3x3 Challenger and Women Series 2025
This event comes from the cooperation between the Indonesian Basketball Association (Perbasi), private sports institutions (LPDUK), and FIBA. In addition to the basketball tournament, this event will also involve MSMEs and various entertaining festivals. Read more at Antara (Bahasa) 💡 Our Take: This is a follow-up to the effort to popularize basketball in Indonesia, after the success of the FIBA World Cup 2023 & the inauguration of the FIBA office last September in Jakarta. This event is also a crucial moment for the development of local basketball and an opportunity to collaborate with world basketball leaders. The event concept that includes MSMEs and entertaining festivals also emphasizes that Indonesia now always views sporting events in a large scope to maximize economic benefits. AirAsia Increases ASEAN Football Ties with AFF Deal
The regional airline has made its most significant sponsorship commitment in some years after announcing a new deal with the ASEAN Football Federation (AFF). The Malaysia-headquartered carrier becomes the ‘Official Travel Partner’ of the AFF’s four major national team and club events gathered under the Asean United FC banner Read more on SportBusiness (English)
New Ski Resort Sees More People Sliding into Winter Sports
The much-anticipated Shanghai Snow World Hotel, featuring 17 groundbreaking ski-in/ski-out suites that offer guests direct access to the slopes - the first of its kind in China - officially opened in Shanghai's Lingang new area on Nov 29. Since opening, the resort has seen large numbers of visitors through the doors. Read more on China Daily (English)
🎮 Esports TJ Sports Vice President Eric Feng on Why Valorant Asian Cup is Important
From Nov 21 to Dec 1, China’s Valorant esports operator TJ Sports - the joint venture of Tencent and Riot Games - hosted its first Valorant Radiant Asia Invitational (VRAI) in Chengdu. Held in the Quantum Media VSPO Esports Center, over 800 attendees witnessed Indonesian esports organization Paper Rex win the competition against Japanese esports organization DetonatioN FocusMe (DFM) in the final. Read more on Esports Advocate (English)
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