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Barcelona struck a 4-year agreement with an Italian clothing brand called Fashion Box. By virtue of the deal, the Italian firm’s denim brands – Replay, Replay & Sons, We Are Replay and Red Seal – will become the official sponsors of the clubs formal clothing and footwear. The Catalan club which stated that the Replay brand would create a line of smart casual wear for the team. Matteo Sinigaglia, the chief executive of Fashion Box, said: “We are more than thrilled with this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and Barça are not just a partner for us, they are also a great source of inspiration.”FC Barcelona’s director general Antoni Rossich added: “Fashion Box is a leading company in its sector and Replay is a well-known, prestigious brand, which like our teams, boasts its own unique personality.”“This is the first time that a denim company have moved into the world of football. We are certain that the product we are developing for them will surprise the whole world”.
Source – Sports Pro Media By Ian McPherson