Yes. That’s 1/7 of all the people on the planet. 1 Billion of your potential customers are out there and trying to connect to your brand through their mobile phones.
The question is: have you missed the (mobile) boat?
Queue for the iPhone 4S release, Beijing
Data released by the MIIT at the end of last year spoke for themselves. China reached 986 million mobile users in December, a number destined to grow exponentially.
With the imminent arrival of 4G and Apple’s prediction to sell over 40 million iPhones, 2012 seems like THE year to invest in mobile.
QR codes, location-based services, augmented reality, virtual mirrors. The market possibilities with mobile are endless.
Nevertheless, 16% of the top 100 brands in the world have neither a mobile APP nor a mobile optimized site. 52% have both.
And you? Where does your brand stand?
To find out more about China Mobile Trends, check out our presentation on Slideshare.