1. Real Madrid Launched First Official Chinese App
On April 25th, Real Madrid launched their official Chinese App, which offers team news, game updates and player profiles. Users can also share photos and comments with other Real Madrid fans by using this latest localised digital service. The development, operation and promotion of the App were done by 9hgame Technology Company and TOK.tv. The app aims to be a vertical solutions provider for Real Madrid fans in China. Read more here
2. Toyota Becomes New Sponsor of China’s Top MMA IP KLF
On April 23rd, Toyota RAV4‘s logo was first displayed on KLF (Kunlun Fight) ring in Guizhou. This deal shows Toyota’s focus on the MMA industry and is part of its greater sports marketing picture. KLF is the top China-born MMA company. The events are broadcast on CCTV-5 and Jiangsu TV. KLF’s strategic partner TTD Sports brokered this deal. Read more here
3. Man City Extends Partnership with London-listed Chinese Technology Company BNN
On April 25th, Manchester City renewed their partnership with Chinese technology, content and services company BNN as the club looks to increase commercial opportunities in Asia, including training clinics for fans and increased presence on the country’s leading news outlet, Xinhua News. The agreement will see BNN work with City to developed coaching programs, provide VIP experiences for Chinese fans and run exclusive content and competitions through the Xinhua News mobile app. Read more here