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  • Writer's pictureDenis Green

China Sports Business Weekly | 4th August


Hello Industry Friends, here is the very latest news and insights from China. 📰 Headlines: LPGA announces Shanghai return, Kyle Anderson gains Chinese citizenship, Andrew Wiggins kicks off China tour with Peak, sporting events propel Chinese brands, Estée Lauder taps Asia’s male beauty market with Man Utd, Tencent and Douyin press play on esports ahead of Asian Games, China's esports has strong H1 of 2023, and the upcoming All That Matters is THE gateway to the Asian Music, Sports, Gaming, Media, Entertainment and Web3 industries

 

🗞️ Top Industry News LPGA Announces Renowned Shanghai Event for October The prestigious Buick LPGA Shanghai will return to Qizhong Garden Golf Club in Shanghai from October 12-15 after three years away due to Covid-19. The 2023 Buick LPGA Shanghai, which traces its roots back to Buick Invitational in 2014, will see the best female golfers in the world competing for a total prize pot of $2.1m. Read more on Ecosports (Chinese) 💡 Mailman Take: A timely and much-needed announcement for golf in China following years of cancelled or postponed events. This event will take place around a packed agenda of sports in China with the Asian Games (Hangzhou) and Rolex Shanghai Masters (Shanghai) also scheduled for similar dates. All eyes will be on China’s Ruoning Yin following her first-ever major win earlier this year.


 

Kyle Anderson Gains Chinese Citizenship Ahead of FIBA World Cup The Minnesota Timberwolves forward obtained Chinese citizenship through naturalisation, becoming the latest elite athlete to gain Chinese nationality and the first basketball player to do so. Citizenship could potentially allow Anderson to play for China at the FIBA World Cup. Read more on ESPN (English) and Xinhua (Chinese) Andrew Wiggins Kicks Off China Tour with Peak The Canadian NBA star joined forces with the Chinese sportswear brand as part of a week-long trip to China. The journey will take them through five major cities, including Shenyang, Zhengzhou, Guangzhou, Xiamen, and Quanzhou. Throughout the tour, Wiggins will be closely engaging with fans both online and in person, to hopefully leave a long-lasting impact on basketball enthusiasts across the nation. Read more on DAO (English) and Tencent (Chinese) 💡 Mailman Take: The number of basketball stars visiting China this summer has taken everyone by surprise. China’s abrupt border opening in Jan this year meant football and basketball teams had already made pre-season tours elsewhere, but for individuals, it was easier to be flexible. So far this summer, we’ve seen the likes of Jimmy Butler, Giannis, and now Andrew Wiggins connecting with Chinese fans and satisfying local sponsor needs. Big Sports Events Propel Growth for China's Homegrown Sports Brands The World University Games, held for the first time in western China, has provided a big boost to the host city Chengdu and accelerated the growth of China's domestic sports brands. This landmark event not only showcased Chengdu's capabilities on the global stage but also provided significant exposure to the development of homegrown sports brands in China. Read more on CGTN (English) and Xinhua (Chinese) Estée Lauder Taps Asia’s Male Beauty Market with Man United Tie-up The Beauty and skincare giant inked an exclusive partnership deal in hopes of tapping into the club’s fan base in China and the Asia Pacific region. Estée Lauder explained that male consumers, who are often passionate about sports, are a big target market for the brand. Will connecting with China’s football enthusiasts help Estée Lauder overcome its current challenges and win market share in the long run? Read more on Jing Daily (English) Tencent, Douyin Press Play on Esports Ahead of Asian Games From backing teams to subsidising new venues, China's public and private sectors are ramping up efforts to promote esports ahead of its medal sport debut in the upcoming Asian Games. Members of China's national esports teams were met with huge excitement when they made a surprise appearance at the Global Esports Summit, which was held in Shenzhen this month. Read more on Nikkei (English) and CB Chinese) Shanghai to Host Major Esports Event Next Summer At the recent 2023 Esports Conference, partnerships were signed between the China Esports Industry Research Institute, the Brazilian National Sports Confederation, and the Pan American Confederation of Esports (PAMESCO). Riot Games' VALORANT Masters Shanghai was also announced to take place next summer, which will bring regional winners to the city to strengthen ties with local and international players. Read more on City News (English) and Xinmin (Chinese)

 

🎮 Esports China Generated $10.6bn in ‘Esports Revenue’ in First Half of 2023 A report detailing China’s esports industry development in the first half of 2023 was unveiled at the 2023 Global Esports Conference in Shanghai. The report claimed that China’s domestic esports industry generated revenue of $10.6bn in the first six months of 2023 (January to June). Read more on Esports Insider (English) and Netease (Chinese) Esports Potential to Grow as Asian Games Approach Esports product sales accounted for the lion's share - 84.84 percent - of the industry's revenue in the six-month period, followed by esports livestreaming and games, said a report released by the Electronics Sports Committee of the China Audio-Video and Digital Publishing Association. According to the report, China has 487m esports users. Read more on China Daily (English) and Tencent (Chinese)

 

🎫 Events All That Matters 2023 Conference by day and music festival by night, All That Matters is THE gateway to the Asian Music, Sports, Gaming, Media, Entertainment, and Web3 industries. ATM is the region's premiere ‘Business 2 Business 2 Fan’ experience, bringing together world-class speakers, senior executives and thousands of fans for networking, learning and a whole lot of fun. Celebrating its 18th year this year, ATM will be held on 11-13 September in the very heart of Asia - Singapore. Early Bird tickets are on-sale until 15 August, so head to www.allthatmatters.asia for more details. Read on All That Matters (English)


 

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