Chinese Basketball Association lands major auto sponsor
Updated: Jun 11, 2019
Auto behemoth FAW-Volkswagen secures comprehensive , 3 year sponsorship of pro basketball in China.
The sponsorship covers the CBA League, CBA All-Star Game and China’s men’s national team until the 2016/17 season. The sponsorship makes FAW Volkswagen the official car of the CBA with branding rights, including on-court LED advertising, the agreement also include in-game promotions, merchandising opportunities and hospitality.
Mailman Group – Source, The Sports Digest