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Chinese Basketball Association lands major auto sponsor

  • Writer: Andrew Collins
    Andrew Collins
  • Sep 17, 2014
  • 1 min read

Updated: Jun 11, 2019


The sponsorship covers the CBA League, CBA All-Star Game and China’s men’s national team until the 2016/17 season. The sponsorship makes FAW Volkswagen the official car of the CBA with branding rights, including on-court LED advertising, the agreement also include in-game promotions, merchandising opportunities and hospitality.

Mailman Group – Source, The Sports Digest

 
 
 

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