• Andrew Collins

Chinese Basketball Association lands major auto sponsor

Updated: Jun 11, 2019


Auto behemoth FAW-Volkswagen secures comprehensive , 3 year sponsorship of pro basketball in China.

The sponsorship covers the CBA League, CBA All-Star Game and China’s men’s national team until the 2016/17 season. The sponsorship makes FAW Volkswagen the official car of the CBA with branding rights, including on-court LED advertising, the agreement also include in-game promotions, merchandising opportunities and hospitality.

Mailman Group – Source, The Sports Digest

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